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Improving Our Business

 

S. cities, to three decades later parlaying it's $20 billion dollar corporation into no less than five major operation companies. FedEx has become the world's leader in global express transportation, providing fast delivery of documents, packages and freight shipments worldwide. As a result, the name "Fed Ex" is used in much the same manner as name "Band Aid" has today. Many use this term generically meaning all forms of overnight or rapid delivery systems. This is what most companies strive for. The powerful FedEx brand and the ever-familiar purple, orange and white colored letters are a welcome sight as deadlines near. .
             Another example of their Fed-ex's success is the fact that they realize what the customer is looking for. By being able to know what customers needs and what they really do not like, Fed-ex was able to do what was necessary to satisfy the customer. It was Fred Smith again, who bring this idea to mind. He identified the tremendous difficulty in getting packages and other air freight delivered within a day or two. This problem motivated him to do the necessary research for resolving the inefficient distribution system. Thus, the idea for Federal Express was conceived. Without knowing what inconvenience your customers are going through, you really do not have a clear idea of what to do to make your business different and better than anyone else. .
             Fed ex has also mastered the transportation management system. They combine people and technology to optimize cost and service. Inside this unique tranportation management service lies, transportation savings, discipline and control, convenience, and information. The transportation savings is due to Fed-ex's superior carrier network and superior technology which make it easy for customer savings. The discipline and control is achieved by identifying delivery dates, and then determining the right mode or method of transportation for each shipment.


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