mass communication

Through bold colors, and imaginative graphics they make you pay attention. Also through catchy slogans and constant repetition, they make you remember. Through irrelevant appeals to sex, snobbism, and the good life, they make you buy.
             4. To Make Money: That's their main goal. If the media didn't make money for advertisers, there would be no advertising. If they didn't make money for their owners then there would be no media .
             Impact of Mass Media.
             v It has become a very big part of our society due to the changes in technology such as the number of house holds own television, the number of magazines and newspapers that come out often to appeal to a forever changing and growing public.
             v There has been an increasing demand for the public to be informed and the public wanting to be informed.
             v The boom in economic growth, in that the consumer market needs a big base to get there product information out to the public through advertising support. There has been a large increase in the number of people who shop from home. .
             v Geographic dispersion adds to the demand for communication with others who are not close, to reach people across the world who share a common interest.
             v The increase in education has also played a major part in the amount of information our society want to know. We have become a more inquisitive audience and our minds are constantly inquiring. .
             v New forms of communication will in doubt come from already existing forms of mass media. .
             Problems.
             v Freedom -vs.- Responsibility There is no other society where mass communication has as much freedom as here in the United States. It has been guided by the search for truth and the communication of facts without regard for feelings and beliefs, hence becoming very powerful since any attempt to regulate reporting is an infringement on constitutional rights. Where should we draw the line? And who should enforce it? We have left it up to the courts when deciding and they have ruled in favor of freedom, even when that freedom has resulted in articles about how to build your own nuclear bombs.