Sex Sells

If you were to put a commercial on TV of a man lounging on the couch with a remote control in his hand and popping open a Bud Light, not many men would find that appealing. But place a sexy woman on the couch with him, drooling over his wet Bud Light bottle and you've got a man ready to jump in the car to go get some beer! Why you ask? Because what the advertiser is selling is that if you go purchase Bud Light, somewhere in that scenario you're going to get a sexy woman. All right, so men aren't that stupid. They know if they run into the local grocery store that they can't pick out their hot babe with their beer, right! But still, the more outlandish, the sexier, the more skin shown, the more that image will stick in somebody's mind. And their hopes are that the next time somebody goes to purchase a six-pack of beer, that image will still be imbedded somewhere and so that person will just naturally grab their brand of beer. .
             My point is best illustrated by Dr. Jean Kilbourne, director of Killing Us Softly 3.
             In this presentation Dr. Kilbourne does an excellent job convincing the viewer of the offensive attempts the advertising industry makes to suck you into buying their product. She also emphasizes how harmful these ads are to women, being that they make women feel obese and insecure. Kilbourne influences the viewer to notice the control the media has over today's society.
             Perhaps this is the reason there is such a vast increase in surgical "enhancements" these days. Women, everyday, undergo harmful alterations such as breast augmentation, liposuction, and plastic surgery. Women, unfortunately, feel these things must be done to please themselves and to please the man. Women, as well as men, are so convinced that the female body is supposed to be flawless. Why wouldn't they believe that? This is, however, what society has taught us. This is reflected well in an insert from an article written by Margaret Atwood called The Female Body.