This may include the hope of more money and better jobs, to be popular, have praise from others, to be more comfortable, and have better health. So, what does the advertisers expect from consumers? And why do they work? There are two reasons why their tactics work, one is that they ether imply that their product will bring about the achievement of good or they!.
make their product the object of desire thus making it an apparent good to the consumer.
One way for example is in the advertisements for cars, as well as mentioning the attributes of the car they also mention the prestige and social advancement that it could bring the buyer. This social advancement is often of a sexual nature, or involves the attraction of the opposite sex it may also mention the glamorous people that their car could attract. So does it mean then, to be popular and sexually attractive you must buy the new car? Advertising can be blamed for a great number of social impacts. One of these is that advertisers force people to buy things that they don't really want or need, often by projecting negative emotions such as fear, anxiety or guilt upon the consumer. It seems that advertising plays with our basic human emotions and takes advantage of them, using them as another technique to sell goods. Advertising, from bus-stop benches to television commercials, constantly surrounds us. Two of the best effective mediums advertisers use that affects virtually everyone is; the radio and television. As most people listen to the radio or watch television at least sometime in the day the public are able to remember some of the products by their jingles and slogans. .
The Radio.
The radio is an ideal medium for small business to use; they can target a selected audience who will probably listen to the advertisement more than once. Many people commuting to work listen to the radio in the car, at the office, and while commuting home.