Guys watch these advertisements and they are influenced that this is the girl they want. The one that has the perfect body and flawless skin. Girl are influenced by trying so hard to get that way whether it's starving or killing themselves trying. .
Beauty comes from within but all around us ads show that it comes from outside. Another ad shows two girls with low cut shirts and low cut jeans rollerblading having fun. What message is being sent? Is shows that in order to have a good time, we have to look skinny showing our skin to have a good time. Now what type of signal is that now suppose an overweight girl sitting in her room looking at these advertisements. I used to be one of them and I felt ugly, and I could never get the guy I want looking fat. Everyday hundreds of girls feel like that and because it's of these advertisement and many others. .
Kilbourne adds "The main goal, as in pornography, is usually power over another, either by the physical dominance or preferred status of men or what is seen as the exploitive power of female beauty and female sexuality. Men conquer and women ensnare, always with the essential aid of the product." In other words the ad makes men think that women walk around inviting men, just waiting to be taken. This product will not fulfill men's sexual desires but it gives a false sense of women actions in real life. It causes a disconnection between men and women. The women are shown as objects, giving men a false sense of what we act, like, and do. The ad shows we are not respected in a male dominant world. .
Wonder if you will ever see a man in briefs, not boxers promoting this? What kind of attitude would it bring to the reader's eyes? What would a female think? All these answers couldn't be answered because a man being shown in briefs would make a man seem less dominant and passive. We live in a society where women bring in more sex and a man brings violence into the media, and advertisement.