*Appeal: Emotional, Future protection and safety issues.
*Execution: Factual message, Testimonial.
*Advertiser and spot: PharmAssure Joint Supplement, Older woman and little boy walking up many steps build into the side of a green mountainside.
*Appeal: Emotional, health concerns and safety.
*Execution: Slice of life, (aging).
*Advertiser and spot: Detrol, Overbladder Prescription. Husband and wife in movie theater, wife suddenly leaves during the movie to use the restroom. After taking pill, woman enjoys the entire movie.
*Appeal: Emotional (social, aging issues concerning health).
*Execution: Comparison (medication with others), Slice of life.
*Advertiser and spot: Fixodent denture paste. Elderly men and women talking about their dentures, man proves fixodent is strong by biting into apple.
*Appeal: Emotional.
*Execution: Demonstration (how paste bonds), Mock-Testimonials.
The majority of commercials featured during The View, are geared towards mothers and housewives. The products ultimately make household chores, such as cooking and cleaning, easier for a mother, or present learning products appropriate for their younger children. The following commercials are examples.
*Advertiser and spot: Hi Ho Cherry-O Child's Game, Children playing counting game with mother and father in the living room, little boy wins.
*Appeal: Emotional, love and affection (between parent and child when playing game together).
*Execution: Demonstration (how to play game), Slice of life (parents interacting with children).
*Advertiser and spot: Fisher Price, See 'n Say. Little boy reading in his room with the see 'n say musical book.
*Appeal: Emotional.
*Execution: Demonstration (how book works with music).
*Advertiser and spot: Johnson & Johnson's Twist and Lock Healthflow Infant bottle. Husband is feeding his infant child while mother watches, "When can we do this again?".
*Appeal: Emotional (love and affection for infant).
*Execution: Demonstration (how bottle works better), Slice of life (father feeds baby for first time).