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Marketing Strategy Of Ford

 

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             BUILDING RELATIONSHIPS WITH CUSTOMERS.
             Since people have a wide variety of taste, needs, and desires, Ford Motor Company begins their relationship with the customers with their eight lines of vehicles. For example the Jaguar satisfies the needs of the business executive, F-350 pickup relates to cattle ranchers/construction men, Volvo website has information on Swedish cuisine and vehicle safety, Mazda offers website visitors up to date information on products in local markets, Lincoln website offers a list of America's best restaurants.
             Ford Motor Company offers more racing excitement than any other manufacturer in the world. Mazda is the starter of the Star Mazda Series, which is the largest and fastest growing spec series in North America. Ford is highly involved with NASCAR racing in the U.S. and in Australia, as well as the NHRA and CART. Ford is also involved in the Race For the Cure to help fight breast cancer and in global walks to benefit the Juvenile Diabetes Research Foundation. Ford also offers clubs for every Ford Motor Company vehicle ever made. Ford believes that keeping customer loyalty would equate to greater earnings.
             BUILDING RELATIONSHIPS WITH SUPPLIERS.
             Two hundred suppliers provide nearly 90% of the materials used in Ford production. Some of their suppliers have been with them since Ford Motor Company was founded in 1903. Ford is preparing to launch a process, which allow the suppliers to provide higher levels of value add including design expertise and value chain management. They share goals; strategic direction and address issues with eat suppliers to help better serve the customers. Ford leads in the U.S. industry with minority supplier development and sourcing. They have received the National Minority Supplier Development Council award three times since 1979. Minority suppliers provide over 3.4 billion in good goods in services to Ford Motor Company. With these initiatives Ford is trying to enhance the diversity of their supply base.


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