1. Consumer Behaviour and the Decision Making Process
... position in each group there is some sort of a role and status. Role consists of the tasks which people who are around him assume that he will manage and handle. Each of these roles gives the performer a status, which reflects the role played by the appreciation. Both the role and status influence consumer behavior. (Kotler et al.2005) ... on how to approach the customer decision-making process as a research objective. The main theories to explain the decision-making process, and in particular to describe the structure of human behavior are the value perspective theory, the information p...
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- Approx Pages: 14
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