Indian women want to buy products seen on TV commercials.
Big corporations forced the arrival of television on Indian territories, because they cared only about their business. They were not concerned with educating Indians. They wanted to gain new market places. Now, big companies are able to build big stores and moles with products desired by Indian people. Television shows world, which is very different from the one Dene Indians live. They do not understand fully how they should react to totally different world. Mander mentions another devastating effect TV has on people living there. People are mostly sitting in their houses, and they are watching movies. "People lost interest in the native stories, legends, and language, which are really important because they teach people how to live"(Mander pg.105). For many years the story telling was a tradition of Dene family life. Usually grandparents told stories to the kids each night before bedtime. Now with television, storytelling stopped. The relationship between men and women changed, as between young and old people. Now the young people after watching different shows, stopped respecting their parents and grandparents. They also become more passive and depressed than before arriving television. .
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Programs content is also a big issue, which can cause a problem with communication between children and parents. Not proper programs can harm children's point of view. At different age stages of their development, children watch and understand television programs in different ways, many of those factors depend on the length of their attention, the way in which they process information and the amount of mental effort they invest interacting with those programs, and it is up to parents to minimize and reduce those effects. With so many violent acts presented in cartoons there is a very likely chance that preschool children will develop some attraction toward violence.