In contrast, a female flight attendant appears, although we can see only her hand, very feminine with her slender arms and thin fingers. This apparently ordinary but interesting contrast between them helps male readers to construct a sense of comfort unconsciously. Generally, it is true that many people still maintain the idea in mind that men should work outside for his family and women should be at home doing household. Men have to work as a breadwinner and women ought to be a caregiver to her family. That is, they are able to reconfirm that females will offer necessary support to males as a caregiver when they feel tired and need a rest. Instead of his wife, ANA's female flight attendant will provide a full support to him during the flight. .
Also, the ideal relationship of a passenger with a flight attendant is clearly described in this advertisement. The balance of light and space is not equally divided between the businessman and the flight attendant. A reading light hits directly but gently on his face and the flight attendant reached her hands from a darker side into the light to take her customer's glasses. The imbalance of light and space between two characters implies that a main character is a businessman, a passenger, not a flight attendant, not only in this advertisement but also in the real flight. Moreover, this disproportion also shows a woman is a caregiver of man and not a main character, giving a sense of comfort to male readers here again.
Two symbolic images with small texts can be found in the upper-center part and in the very middle of the ad with the text of "Attention" and "Attentive." The one in the top of the page says "Attention" with a symbolic mark of a female flight attendant carrying a drink on a tray. The text "Attention" means double meanings in this ad. One is that this is an ad of an airline company because the word "attention" is often used in an airplane, while the other is simply calling our attention to the ad.