Every where we turn into in today's society advertisements are telling us what it means to be a desirable, attractive man or women. For men the tendency is to be rich, strong, powerful, and dominating. For women the message is consistent through out: she must be beautiful. The definition of beauty as found in "Webster's New World Dictionary" is, "Beauty- 1. the quality of being pleasing, as in form, color, etc. 2.a thing with this quality. 3. good looks. 4. a very attractive person, feature, etc. The concepts of beauty were first described by the ancient Greeks. The classical values pushed order and serenity. Greek philosophers Plato and Socrates were attempting to define beauty. They thought of objects or nature as being inherently beautiful: beauty is inside the object, "The beauty within an object is it's pure and ideal beauty" (Plato 48). In our present time beauty no longer resides inside. It in completely outlying. The road to become beauty is a long, hard and most importantly thin road. Being thin is the biggest emphasis on people today. In earlier times thin was not that in. Fuller figured women were the ideal pictures of gorgeous. Now you have to be a twig to be considered beautiful. Society keeps pushing the emphasis on being thin. Through magazines, ads to lose weight, hundreds of diets and phone numbers to aide in this fight against fat. They are being nothing but deleterious. Also in the magazines the skinny models who are the picture of perfect in their glamorous clothes and makeup. The tall thin legs and high cheek bones. Television is also a major contributor to this obsession people have today with losing weight. Turn on the television and what is seen? Youthful bony models and actors running around in barely anything to sell a can of soup. Giant billboards, magazine ads, TV commercials and even the models on the products we buy are a constant reminder of what's beautiful and what's not.