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Women Studies

In Roland Marchand's piece Grotesque Moderne; he expresses how the media and advertising uses the "female figure to be distorted in particular ways that turned women into decorative objects- (376). This could be very detrimental because, if you can get a person to see themselves as nothing more than a mere object it will make it easier for the perpetrator to excuse the abuse of the perpetrate'. This stance in media confused women; they didn't know whether to be the virgin or the experienced sexy women. Which left society "the media "as a leader in this arena. Marchand says,.
             - Men were sometimes depicted in modernistic illustration. But never did advertising artist distort and reshape men's bodies as they did when they transformed women into Art Deco Figurines."" (377).
             This point shows how women were viewed as objects, furniture if you will. Then they would further the abuse by placing upper class in women in a "pearl necklace and her hat- (377) "then place lower class women in advertisements where they would seem, "squat, [neck less], and beefy (377)."" The comparisons were considered so extreme that it would catch a person off guard. Why was this being done to women? Not only be broken down into fashion but also fashion and money. Meaning if you didn't have money you didn't fit in, and if you didn't look like the "upper class- models then you would not fit in. Only if you had these elements could you and would you be seen as an "equal."" .
             But, in actuality how many women actually looked like either of these models? According to Paul Nystrom he "estimated in 1928 that only 17 percent of all American women were both "slender- and over 5 feet 3 inches in height."" (377) Did this accentuate the pestilence of subordination in women? According to Goffman it most certainly did,"" distortions of women's shapes and gestures often covey messages of social subordination."" (378) Moreover this meant merely by the stance of a women in an advertisement it showed her as having " dependence- the willingness to make oneself into an object, and the most destructive of all, " a greater vulnerability to the caprices of a domination emotionality- (378).


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