The book, Brave New World, by Aldous Huxley depics a society based on consumption. This world uses many different ways to force its people to consume. Only through constant overconsumption by its citizens can the economy of the World State survivce and the stability of society persist. Realizing that this book is in many ways the same as today's society, you can see that all around us, we use many different ways to get the consumer, to consume aswell.
The World State is based on consumption and on the rule that everyone will keep spending their money because they need new things. Only two of the many different methods of conditioning people to consume are hypnopedia, and neo-pavlovian conditioning. Hypnopedia consists of repeating hundreds and hundreds of slogans or little sayings in a child's ear at night. Over two-hundred repitions twice a week from the age of fourteen to sixteen and a half. The second method, being neo-pavlovian conditioning, has nurses bring in eight month old babies into a room, where in the middle of the room, had big bowls of blossoms and books layed down in a row. The babies crawled towards the flower petals and books, and started to play with them. While they were all busy playing, the nurse flipped a switch and bells and sirens shrieked. While these bells and sirens were still on, the nurse then hit another switch to electricute the small infants, just to "rub in the lesson". Two-hundred repitions of the "same lesson or a similar lesson" assured that each child would grow up o have an impulsive hatred for books and flowers. Thus inclining the kids, when they grow up, to want more things, as well as do their job. Today, we have ads on t.v, the radio, billboards, and on the side of trucks. They are everywhere. These ads use the idea of the perfect image everyone wants to be, so the idea behinde this is that if you see and hear about a product enough, you will want to buy it.
