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Consumer Culture Rules Our Lives

             In the technological (and free) world of today in we are all apart of a consumerist society. It is an age where we are privileged with the freedom of speech. It is an age in which we bask in the ongoing technological and political achievements of the last century. Yet, are we really as free as we think we are?.
             Consumerism has almost always thought of in terms of the consumption of goods and services which have been purchased by money. But the meaning of the word itself, consumerism, has grown and evolved to something more.
             Every consumer starts out somewhere simple. Hunger and our need for food sets our mind to searching for food; finding a basket of apples. But soon just satisfying our hunger just isn't enough; we start to become bored with what we have, we begin to search for more alternatives to our few needs.
             As people become more and more obsessed and infatuated with the things they see and the things shown to them on television, what they see becomes what they want. And if they are exposed to more and more or what they want, what they want becomes what they need. This brings us to our bleak realisation, that consumer culture rules our lives; we become slaves to our mundane.
             The contemporary Australian poet, Bruce Dawe, explores and exposes this strangle hold Consumerism has over "consumers". This essay's content's not only includes detailed summaries of two of Dawe's poems; Enter Without So Much As Knocking and Televistas but an additional cartoon by Michael Leunig.
             Dawe's Enter Without So Much As Knocking depicts a grim, bleak, and sad reality of the everyday man; contemporary society is false and superficial. From the day he was born till the day he died his entire being had been smothered by the what this world in Australia, 1962 has to offer. The baby is born and brought into a world filled with the sounds and noises of consumerism; being welcomed by the empty smile of "Bobby Dazzler", which is nothing more crude manifestation of the world's true beauty.

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