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Media - Evaluation of a Music Video Production

This could also be said for scheduled lunch times but this didn't affect us as much.
             Uma Bartlett was the camera operator and the first time we started to film it turned out that she didn't know how to setup the tripod, dolly or the camera which slowed us down completely but I took responsibility for showing her in detail how to set the camera up efficiently and after that there were not more problems with the camera. With the lighting I was allocated to that role by my team. The first time we also started to film I had a bit of trouble trying to use the umbrella for the lights and also making them taller or shorter. Instead of struggling and losing time, I should have just asked my teacher how to sort out the problem like a professional and not lose filming time. .
             The next time we filmed one of the lights had already been broken before we used it so we went to our teacher and sorted out the situation after this whenever we had a technical issue we asked our teacher.
             Uma Bartlett seemed to be the most creative one in the group. She had such a creative imagination and all of her ideas were used in the few story-lines and storyboards we had thought of and created. Such as her idea of looking back on family and focusing it on a little boy was used in our first ever storyboard, as our target audience was 16-25 she thought that this age group would sympathize which she mentioned in our minutes meeting. Uma had the idea of including the flashback and we have kept that ever since the first storyboard, she said this made the contrast between happiness and the sadness, this then also sympathizes with the target audience group. She then input the creative and imaginative idea of paint which unfortunately was too impractical but we had changed our target audience so she said that the bright colors would relate to the audience. Her ideas were the most recognized. Not all of the groups ideas were thought about, they were just put to the side and unrecognized such as Amy's idea of having a fight with a parent or sibling.


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