1. Broadcasting and Development in Zambia
... as a flow of messages that travelled only one way from top (government) to bottom (the people) – a process of 'conveying information and persuasive messages from government to a public in a downward hierarchical way. (Rogers, 1976, p133). Media channels including broadcast technology when possible and change agents when not, were used to inform and persuade the people about development projects. The ... national anthem there is also a phrase, 'One Zambia, One nation is our cry'. All this adds up to an important role for communication in national development, policy making an...
- Word Count: 8649
- Approx Pages: 35
- Has Bibliography
- Grade Level: Undergraduate