1. Describe and evaluate research investigating media influence
... other people. This essay outlines how the media influences pro-social behaviour. Sprafkin & Rubinstein (1979) carried out some research investigating media influence on pro-social behaviour. The following variables were measured: • Amount of TV watched by a group of people • The amount of prosocial and antisocial material contained in the programmes watched by the children. • The prosocial behaviour shown by ... each child, based on ratings given by the children themselves and their teachers. They found that ... show that one variable caused the other variable. Secondly, it canno...
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- Approx Pages: 2