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Social Media in a Growing Global Community

Still, I agree that the internet and social media are "long term tools that can strengthen civil society and the public sphere" (Shirky). We are able to share our thoughts and ideas like never before, as well as participate in a quickly expanding and innovative marketplace, while receiving messages that keep us up-to-date on what's "trending". .
             In modern societies, social media exposure is a must-have for businesses operating locally, nationally or internationally. Social media sites and applications have proven to be "excellent vehicles for fostering relationships with customers" (Vries, Gensler, Leeflang). Products of all kinds are being bought and sold on the internet every second of the day. Social media offers entrepreneurs and businesses the opportunity to build customer loyalty to their brands because of the unique nature of interactive advertising. Customers get to participate in their economy in new and different ways. They answer questionnaires, tweet their friends, and like Facebook pages. Studies show that "in 2011, more than 50% of social media users follow brands on social media" (Vries). That was 2011, and the numbers are increasing every year. Also in 2011, there was "worldwide marketing spending on social networking sites of about 4.3 billion" (Vries). Businesses are willing to invest a lot of money on social media marketing because the statistics show that it's worth it. People pay attention to what's trending in the marketplace. .
             Recent studies have performed what's called "sentiment analysis" to measure the impact social media has had on sales, where "the attention parameter captures the buzz around the product in social media" (Asur). One way they accomplish this is by "using text classifiers to distinguish positively oriented tweets from negative" (Asur). These studies have shown that "social media feeds can be effective indications of real-world performance," which means that business consultants and analysts are now able to make more accurate and far-reaching predictions in the marketplace by analyzing data collected from social media sites and applications.


Essays Related to Social Media in a Growing Global Community

1. Media

How has globalization contributed to shift from media of communication to multimedia communication and why? ... As a result of globalization, mass media, commerce and tourism has grown explosively on a global scale, leading to the increasingly strong concept and perception of a global culture that has subsumed all those before it. ... Acknowledging the different dimensions of globalism - economic, environmental, military, social/cultural - we note that it is communications globalism - as defined by the thickness and density of the networks that uniquely shape today's globalization proc...

  • Word Count: 1712
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2. Globalization

To them, globalization threatens employment and thwarts social progress. ... However, one can also point to a rapid increase of cross border social, cultural and technological exchange as the phenomenon of globalization. ... They are able to participate in the economic activities of the global community and the most advantageous term is to get the highest prices for exports and lowest prices for the imports. ... New global media, such as the internet and electronic mail, has proven to be a powerful means of projecting traditional culture. ... Despite efforts of nationally-based media to dev...

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3. Globalization

Their best hope was to gather support worldwide through appealing to the international community, mainly the United States, through use of the media. ... The United States media corporations have enormous financial and political power in the world community. ... States also know that when media entities such as CNN are at a scene, they have the world community's attention. ... While such media entities as CNN promote accountability among states, there are other important influences the media has on the globalizing process. ... With the rapidly growing influence of the media, the Unit...

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4. Positive and Negative Effects of Globalization

While globalization has been highly beneficial to world citizens in many aspects, the opposite can also be said about its harmful effects on nations worldwide, especially in terms of cultural, social and security matters. ... In cosmopolitan centers around the world such as New York, London or Amsterdam, not only there is a booming of development in services, art, technology, or education that far surpass that of the "closed" cities; there is also the existence of a higher social acceptance towards those who are often consider "misfits" like the LGBT community or members o...

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5. Describe the relationship between mass media, society and cu

Media literally mediate our relationship with social institutions. ... We are dependent on the media for what we know and how we relate to the world of politics because of the media-politics connection. ... Where a society is connected to the global village through communication technology, they experience simultaneous pressures to unity and fragmentation. Nowadays, there are so many more groups within our community that youth can align themselves with. ... Joni Paige says, "The more intelligent kids exhibit more disillusion." and David Birdwell notes, "It is traumatic for kids to grow up seei...

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6. Globalization

Worse, the processes making up what is called Globalization do not promise to produce more global integration in the future. ... The pre-established industrial power that is able to benefit from the changes set about after 1989 will of course move very much further ahead, perhaps acquiring new advantage with which to exploit weaker entities with which its business community deals. ... The current situation is one which can sometimes seem to be a fast-growing American empire in that the past's limits to American trade and influence have been removed to allow industrial and financial inte...

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7. Role Of Media In Australia

The fact that one person, family or company could control the majority of newspaper media that is being fed to society is consistent with the growing fear of social control. ... One aim of the alternative press, aside from providing another view on current political and social news items, is to give a voice to minorities, such as Indigenous and Aboriginal peoples, women, migrants, youth and the aged who are largely excluded from the mainstream media. ... Osborne and Lewis see that "in the late 20th century, it is the corporate global sector, aided by satellite, cable and computer technology th...

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8. The Benefits of a Global University

Its true that the establishment of a global university would help in solving the world's most persistent social problems...but there exist some risks too which need to be minimized else the whole purpose of the university gets defeated. The biggest argument in favour of a global university is that its students and faculty would bring together diverse cultural and educational perspectives to the problems.But at the same time an overly diversifeid academic community might impede communication among students and faculty.However ,in my view,considering the growing awareness of other people ...

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9. Social Media & Mobile Technology for End Users

Since then, he has made a permanent mark on telecommunications globally. ... Current Social Media Techniques Employed and Their Purpose TELUS has multiple social media outlets that they currently use to keep in touch with their customers. ... TELUS' account also has a "Recent Updates" section where customers and potential employees can keep themselves updated on how TELUS is contributing to social media and the rest of the online community. ... With the use of six social media platforms, TELUS is able to reach all of their customers by using all available varieties of social m...

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