1. Customer Relationship Management
... stored in the database. 3. Various departments such as the technical support department, accounts department, sales department and management can access the data and retrieve the information they require, such as the particular customer's buying history, complaints and preferences. The management can also analyse the customer-related information and adjust the marketing strategies accordingly. 3. Structure of ... wave of CRM, which we are in now, is seeing companies scrambling to integrate their CRM systems with their ERP and backend operational systems. 5. Enterprise functions affected b...
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