At a glance, we have never thought the thousands of ads we see have any influence on us. In this day and age, ads are a common thing and these ads are constantly being shoved to our faces. We may have thought that the mind would not be fooled by any kind of advertisement as our conscious will not permit the ideology of any kind. To this day, our preconception have been proved wrong as ads have not crept into our conscious mind, but instead have crept into our sub-conscious mind, not our conscious mind. Each ad have been through a dedicated amount of research to exploit each and one of our weaknesses. To convince people of such evil, by the analyzing two ads and then generalize them for all of the ads out there. For this purpose, the perfect examples are the two ads by Toyota which both premiered on Sept. 21 2011 for its new Hilux 2012. The ad for New Zealand is about a man driving his Hilux, overwhelming a stranger with his boastful story of traveling into different terrains- you name it: river; hurricane; desert; snowy mountain; the edge of a volcano. His story becomes more absurd with his meeting with a wild boar, cruising on a motorcycle with a chimpanzee and meeting a rocket-launching and fire-breathing bora-bora. Another ad is for the Australia in which a man loses his Hilux after forgetting to properly put the handbrake on. The Hilux falls off a cliff while the man goes into a dilemma–-remembering the times he had with the car. He shouts furiously to let his feeling out. He feels sad after having lost his beloved Hilux, but then, his spirit rejuvenates after finding his Hilux on the beach, with no damage and perfectly running. These absurd features make both ads compelling to be analyzed.
With thousand, maybe millions, of competition, an ad needs to recur in peoples' minds by successfully creeping into peoples' subconscious mind. To be successful, these ads have been through a detailed and elaborate research to build stratagems––to brainwash people into buying the products.
