So far, the researchers have made a lot of concepts of business ethics, including the following concepts can be considered as the simplest: Business ethics is the principle is accepted for arbitration wrong, in order to regulate the behavior of traders. So what is deception? Deception is intentionally causing someone to have false beliefs. It is generally accepted that the definition of deception is "a person lies when he asserts something to another which he believes to be false with the intention of getting the other to believe it to be true" (Kupfer 1982, 104). The word deception implies success, but lying is if often unsuccessful in causing deception. A further difference between lying and deception is that, while a lie must be a false statement, deception needn't involve false statements. True statements can be deceptive. Thus, many instances of deception do not have lying. .
People who practice deception violate the business ethics. The consumers are not willing to have others deceive them in the marketplace or base their own economic decisions on false belief. If deception in business were a universal practice, few people would trust business and it would be very difficult to gain an advantage by means of deceptive business. Thus, deception in business fails to satisfy the requirement of Kant's categorical imperative. The universal law version of the categorical imperative says that we must willing to have everyone else follow the same principles that we act one. According to Kant (1993, p30): "Act only according to that maxim whereby you can at the same time will that it should become a universal law. Acts as if the maxim of your action were to become through your will a universal law of nature". For example, suppose that I made a deception in business, can I will that everyone else make it a policy and do the same thing? Obviously not. In my own economic decision, I want to act on the basis of true information.
