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P.T. Barnum and the American Freak Show


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             Phineas Taylor Barnum, the name of the father of mass entertainment in the United States who well understood how to turn what people want to see into profit and own benefit. He saw himself as a public benefactor who gave people what they wanted and satisfied their necessities, but honesty was never his strong suit. P.T. Barnum was born on July 5, 1810, in Bethel, Connecticut. It is widely believed that some skills are born, and was not going to be acquired over time and effort. If so, P.T. Barnum was born as a salesman. He was peddling lottery tickets and cherry-rum to soldiers by age 12, and as a smalltown grocer in Connecticut, he regularly cheated his customers on the dubious premise that they were trying to cheat him. Barnum, in short, was an American hustler and idealist rolled into one. After moving to New York City in 1834, Barnum tried his hand at a variety of businesses, including newspaper publishing and running a boarding house. Later, he launched his career as an entertainment entrepreneur. In 1835, P.T. Barnum's got his start exhibiting a black woman; she bought this elderly slave named Joice Heth, who claimed to be 161 years old and a former nurse for George Washington. Barnum exhibited her throughout the northeast region. In fact, she was probably around eighty, but Barnum neither knew nor cared, so long as people paid to see her. He was playing a game with the public, and the public played right back.
             A new chapter in the history of popular entertainment was opened when Barnum purchased in 1841 a run-down museum in New York City , reopened it as Barnum's American Museum. Boyer et al. (2011) suggest  that Barnum's goal, by contrast of earlier museums, was "to draw paying customers by stimulating public curiosity". This museum concentrates among others, ventriloquists, magicians, albinos, a 25-inch-tall five-year-old whom Barnum named General Tom Thumb, and the "Feejee Mermaid," probably the star of the place.


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