In the last week's article, we described two contrasting businesses; Jaguar Land Rover and British Heart Foundation. However, the article of this week will compare the different stakeholders who influence the purpose of these two businesses. Key stakeholders is anyone who has an interest in the decisions of a business or will be affected by its output. Almost all decisions influence a number of stakeholders. The main stakeholders in a business include the following: Customers, employees, suppliers, owners, trade unions, employer associations, local and national communities, and governments. .
Besides wanting the company to produce high-quality and value-for-money products, customers expect more benefits. All customers want similar issues that are very important when choosing a product and are linked with the service they receive more that the acquired product. They expect honesty, responsibility, warranty, permanence, immediate delivery, complementary compliance and good manners. The customers of Jaguar Land Rover are the people or company who are interested in purchasing any type of automotive products. They can buy the cars of the two different brands or the parts of the cars. Additionally, they are able to access to their service repair or their body shop. Differently, the customers of British Heart Foundation can be the people who are interested in obtaining products that help raise more money for the charity. Also, the people who benefit from the money raised for the cause (people with heart diseases). .
Employees have interests related to wages, social benefits, safety, hygiene, stability, promotion and participation. The company has a commitment with their employees, looking for a better quality of life and defending their rights. The majority of the employees of British Heart Foundation are volunteers who help to run the charity shops and the furniture and electrical stores.