Anyone who has had a fairly normal childhood can remember back to a time when his or her family got together for breakfast. Along with the usual accessories that adorn a breakfast table, each family can contribute an assortment of other foodstuffs that are particular to their culture. Although each family is different, there is one product that comes to mind, which might have been present at many, a table no matter what the ethnicity- Nestlé NESQUIK chocolate powder. Indeed, the wholesome, chocolate-flavored, portable powder was made a household name due to its appealing image and its trusty mascot-the Nestlé bunny.
Nestlé NESQUIK has been a family tradition in America and Europe for more than 50 years. Nestlé NESQUIK, in association with the NESQUIK bunny, have provided kids and families with a fun way to turn milk into an irresistibly delicious, extra nutritious drink for many years. It is difficult to imagine that the product Nestlé is most famous for today sprang from the mind of a man who, initially, wanted to create an alternative for infants who were unable to be breastfed by their mother. Henri Nestlé was a skilled pharmacist who, in the mid-1860s, developed a substitute for infant nutrition by experimenting with various combinations of cow's milk, wheat flour and sugar. Ultimately, Henri wanted to contest with the problem of infant mortality due to malnutrition. He called the product Farine Lactée Henri Nestlé and after it worked wonders on a child who was incapable of tolerating his mother's milk or any infant substitutes, it began to be marketed throughout Europe. As The Nestlé Company grew, it became fierce competitors with The Anglo-Swiss Company who had begun marketing new products, in the mid 1870s, like cheese and condensed milk. The Nestlé Company, which had been sold to Jules Monnerat in 1896 by Henri Nestlé, also launched a condensed milk product and in 1905 the two condensed milk champions decided to merge.
