These mediums incorporate thousands of different advertisements which are plastered all over society and around the world. Although advertisements are mass produced around the world, they represent different meanings within their different discourses. People are always aware of the images that surrounds them therefore it can be said that advertising has evolved and is now imbedded into a culture known as pop culture. .
.advertising has a cumulative effect on the culture that runs far deeper .
than the slogans and images it render familiar or even popular. Advertising .
is the good news that offsets the predominately disquieting bulletins of the .
real news. It depicts a world of unbounded pleasure and abundance, .
inhibited by remarkably, comely, good-humoured, and articulate people .
who existing a single dimension, that of consumers. (Bogart, 11).
The advertisements are solely for the consumer in which they play on their emotions and personalities. A good advertisement will usually include images that are uncommon to the viewer, sending them into an imaginary world where they are content and satisfied when thinking of purchasing the product. Basically, if the consumer purchases the product shown in the advertisement, they too can be happy and enjoy the luxuries that the products bring them. .
This ideal world can be misleading, especially in regards to children. Children are the most susceptible to advertising. This is because it is a proven fact that children do not have the ability to distinguish an advertisement from regular television programming (Sissors, 91). In response, advertisers use this to their advantage to manipulate the child's understanding. When watching advertisements where the product is specifically aimed at children, for example, a breakfast cereal, the announcer at the very end of the commercial, will quickly state "when eaten as a part of a nutritional breakfast" or it will merely appear, in very small print, at the bottom of the television screen (Sissors, 151).
