1. Conducting Public Relations Research: Methodologies and Res
... position, a receptionist who will need to "deal with the public" or even telemarketing. The confusion may be greater magnified when in smaller organizations the marketing person is also the public relations professional. Still, there is a difference. In practice, marketing can include a coordinated program of research, product design, packaging, pricing, promotion (the four P's) and distribution. The ... goals the organization has. In short, marketing focuses on exchange relationships with customers that lead to give and take relationships, meeting customer demands and attaining economic...
- Word Count: 3252
- Approx Pages: 13
- Has Bibliography
- Grade Level: Undergraduate