1. Cultural Impact On International Branding In Advertising----A Case Of Success Of LGE In China
... , repeat purchase, advocate, etc. Consumers' perception and integration are the focus of this study. The focus group interview also allows for free discussion between the interviewees. Consumer exposure and action are not the focus of this study. Consumer exposure to branding in this case refers to how much the marketer invested in advertising and promotion in public media and stores ... interviewees' responses with the real performance of the brand to check whether the differences are the reasons for poor performance. IV. Implementation of this study (The Case in question and the Data Co...
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