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Motivational theories


            To decide if I am going to do the "10-k run" or "Promote products in the TV audition "on-air"", I would look at the different motivation theories. I begin with Maslow's Hierarchy of Needs Theory. Abraham Maslow stated that every human has five specific needs that need to be satisfied, but this theory was mainly based upon Americans. First, physiological needs: hunger, thirst, shelter, sex, and other bodily needs, were 85% satisfied by Americans. Second, safety needs: security and protection from physical and emotional harm, were 70% satisfied. Third, social needs: affection, a sense of belonging, acceptance, and friendship, were 55% satisfied. Fourth, esteem needs: self-respect, autonomy, achievement, status, recognition, and attention, were 25% satisfied. Fifth, self-actualization needs: growth, achieving your potential, and self-fulfillment, were satisfied by only 10 % of Americans. These needs form a triangle, with physiological and safety needs as lower-order needs and social, esteem, and self-actualization as higher-order needs. As a lower need becomes achieved, you are able to move to the next level. The lower-order needs are usually satisfied externally, while the higher-order needs are satisfied internally. Maslow stated a very powerful statement, "A satisfied need creates no motivation." The use of money can satisfy physiological and safety needs as an extrinsic reward. Social, esteem, and self-actualization needs involve intrinsic rewards for satisfaction instead of money. Our text states, "Although no need is ever fully gratified, a substantially satisfied need no longer motivates." .
             The expectancy theory states that, "The strength of a tendency to act in a certain way depends on the strength of an expectation that the act will be followed by a given outcome and on the attractiveness of that outcome to the individual." It is a theory that is based upon ones own self-interest.


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