1. Stereotypes
... serves ego-defense purposes (e.g. protects ego from perceived threats and elevates self). • Sociocultural approach - stereotype is held to emanate from the sociocultural context in which we live. How are Stereotypes Measured? - • Checklist Approach - (Katz and Braly, 1993) • Percentage-of-the-Group Approach - (Brigham 1971), (McCauley and Stitt, 1978), (Karlins, Coffman, Walters, 1969). • Free-Response Approach - ... meaning of behavior will depend not just on what a person does, but what the perceiver expects that person to do. Case of Hannah, (Darley and Gross, 1983). • Ster...
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