Instead of being recognized for their creativity and innovative ideas, they were disciplined. This set a precedent for the entire company: If you think outside the box, you will be punished. .
CoolBurst had a successful method for producing their product and distributing it to their clientele. However, they had lost touch with one fundamental element of their business. They are not in the juice business, per se. They are in the business to appease peoples" thirst, exhilarate taste buds, and evoke a sought-after image to the customer. They had lost sight of that. .
Recommendations.
The solution to CoolBurst's problem can be found by an observance discussed in our class lecture. Herbert Kelleher, former CEO of Southwest Airlines, demonstrated the attitudes and ideologies CoolBurst must implement to compete in the business. Herbert Kelleher realized that Southwest Airlines was more than a transportation business. At a time when many airline companies had a very homogenous appeal, Herb chose to take risks, thus differentiating Southwest Airlines from its competitors. Although some of the ideas may have seemed very extravagant or impractical at first, upon development they proved to be very attractive to the customers. The philosophies Southwest Airlines adopted enabled them to become very successful in the airline industry. .
CoolBurst needed to implement a similar approach. By thoroughly understanding their competition, they can begin to understand what target market they have failed to capture and why. They can learn from their mistakes. .
New distribution networks can be created. By having a presence in locations where they previously had not, they will now be a choice available to the customer. New flavors can be tested through existing vendors. Based on the popularity of the drinks, they can have them on stock in their new areas of distribution. Consumers will begin to alter their perception of CoolBurst.
Similarly, George depicts the furnace as being "cool, clean, and sunny." By portraying the furnace as a cool and clean place, rather than a hot and dusty, George implies that the furnace is sort of an entrance to a better place, a heaven, if you will. "The feet burst miraculously into a streaming ribbons of garnet coloured lovely flare and my mother became that beautiful fire." ...
Seeds initially germinate when they absorb water, bursting the seed coat. ... As the solar energy load causes the plant to be too hot and the need to cool the plant increases. ... Transpiration, the loss of water from plants, acts to cool the plant down by releasing latent energy. ...
The smell of the salty air, cool breeze of the gulf coast is enough to make my heart flutter. ... Heading into the waves with such joy, I can hardly be taken aback by the coolness of the water. I dove head first into the crashing waves to cool off. ... The sun was like a burst red-orange illuminating the sky. ...
The large amount of cooling was done by putting the compound in liquid helium. ... Once the material had cooled to that temperature, it became a superconductor. However, using liquid helium to cool down material has been a problem. Liquid helium is very expensive, and the cooling equipment is very large. ... Scientists have found two ways to overcome the cooling problems. ...
A small amount of the mass produced is converted into an enormous burst of energy. ... The walls of the container have to be very cool, or else they will melt. If the plasma touches the walls, it becomes too cool for the reaction to occur. ... The Princeton reactor can produce 10 million watts of power in bursts of about a second each, but it relies on external power. ...
However, now that I think of it, I did have a very uneasy, eerie feeling as I started my truck and heard the crisp, cool engine roar and whine in the early morning light. ... It was a cool and breezy late October morning. ... He answered on the third ring and I burst into tears as I explained what just happened. ...
Sweat consists of mainly water, and the large amount of energy required to evaporate the sweat from the surface of the organisms is taken from the organism, this then giving a large cooling effect. ... As plant cells have cell walls as well as cell membranes, when the plant cell becomes full of water (this being due to osmosis) it will not burst but the cell wall expands(the cell is turgid) and this is important in the support of leaves and also in the stems of herbaceous plants. ...
This is film noir, a perfect blend of form and content, where the hopelessness of the situations is echoed in the visual style, which douses the world in shadows and only scarce bursts of sunlight. ... From her determined heels clicking down the stairs at her first meeting with Neff, to her planned perfectly calculated deadly finale, she is cool and in complete control. ...
The slippery sliding of the water across her hands looked as though it felt cool to her under the steaming August sun; a tear of sweat slowly drips down her blank face. ... Children moved around her, washed their hands in the fountain, whispered their lives to one another, burst like giant soap bubbles into a sparkling of chaotic laughter, and then quietly were whisked away by the coming of the evening. ...
