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Strategic management

            There arises the need of having a leader who can foresee the future with high degree of correctness with the vision for the future. Leadership is of great importance in today's highly dynamic and volatile world. Today organisations have to be adept at much faster pace so as so continue sailing with the external changes. Same is the case with Singapore airlines. It has grown at a very fast pace to come up as one of the leading airlines in the world, renowned for its service quality. All this would not have been possible without some proper decisions making at the right time when needed. Cheong Choon Kong, deputy chairman and chief executive of SIA (Singapore airlines) has been a major force behind the success of the airlines over the period of time. He has been rightly defined as a company man through and through who made to the current position by working in almost every department during the span of 25 years with SIA. It is because of his vast experience in the operations of the company he knows the company inside out. This enabled him to know the strength and weakness of the company along with critical success factor. His management style too seems to be a development from past experience, which is suitable for the company. .
             Any organisation, in the long term, is as good as its leader and the success of SIA proves that. It is very hard for any organisation to be on top for such a long period unless until there is really some real thing in the organisation. For past three years or so this airline has earned most of the prizes in the industry rating it to be the best. SIA is one of the few airlines that pay for the new aircrafts with cash that is the proof of its financial strength. Leadership style of Cheong is really effective as results shows. His leadership style is quite dynamic and aggressive, which contains a bit of charismatic leadership style where he motivated and directed the staff primarily by developing strong emotional commitment to a vision and set of shared values.


Essays Related to Strategic management

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