And, its ultimate.
"logic" (if we wish to call it that) is political: to create "an.
environment that would make dissent impossible.".
Miller continues: "it has long been the aim of advertising to be.
everywhere, and yet to seem fundamentally illegible--and TV has realized.
that complex aim. On (and as) TV, mass advertising is ubiquitous, and yet.
it also hides behind that very flagrancy, half-camouflaged within.
surroundings that offset it and yet also complement it. (p. 11).
Miller connects TV as a culture with advertising. Unlike Williamson, he.
does not use structuralism or Marxism in his analysis of advertising, but.
he comes to similar conclusions concerning its negative effects as well as.
to some degree how it is able to achieve its effects.
"Certainly the admen, p.r. experts, and media moguls of the past often.
schemed, and often with success, to put one over on the public. In.
general, however, the 'scheming' was overt. As far as their overall.
intentions were concerned, they were--at least into the Forties--not.
conspiratorial sly, but ebulliently forthcoming, given to proclaiming.
outright, and in good conscience, their project of eventual hegemony; J.
George Frederick's blithe boast [in 1925: "The Advertising man can mass.
the thousand and one methods of advertising into a concentrated volume of.
appeal that will make the people absorb his thought as though through the.
air they breathe, and as naturally."] is only one example among thousands.
from those early days. The conspiracy theory was therefore half-correct;.
it could indeed be said that those at the top 'know very well what they are.
trying to do,' and yet they made no secret of that enterprise.
"Within the culture of TV, however, there is no such easily legible.
intention, for the marketing imperative does not now originate within the.
midst of some purposeful elite, but resides in the very consciousness and.
day-to-day behavior of the media's general work force.
