Scholars can submit their journals and research work for peer review in this e-journal. The reviewers are ranked on the basis of review quality, timeliness and productivity. Since anyone can review the journals, this source cannot be truly relied on.
"Advertising Age" is an important weekly periodical that includes a huge range of journals and articles on marketing. This periodical can also be printed from their Website. They have a very interesting section named "Bob Garfield's Ad Review", which includes reviews of popular ads like McDonald's and Hummer advertisements. This section lays insight on ads that catches a customer's attention and also the ones that need to work on their marketing technique. I find this periodical very attention-grabbing and focused towards several marketing tactics. "Marketing Bulletin" is another periodical that provides a forum for ideas and information related to the practice and research of marketing. It provides easy access to browse through the list of contents and author index. A review committee that involves professors from various universities evaluates all articles.
The "Wall Street Journal" magazine is another great source for exploring journals and articles in the marketing field. Many professors recommend this magazine, who themselves get information through this source. As an easily accessible source, anyone can benefit through this marketing tool. Also, there is a Website available for "Wall Street Journal" at http://www.wsj.com. Similar to a newspaper, it contains information from all areas of businesses, even internationally. But, one disadvantage comes in when one wants to gather some explicit information on a marketing device or for that matter an application. It gets really hard and intense to look for something specific in a magazine of such a wide layout. I personally would not recommend this magazine for someone who wants to collect detailed information on a precise issue.
