1. The Link of Attitude and Behavior
... rationality of human behaviour, however it was be remembered that not all behaviour is equally reasoned. Habit is a key aspect of behaviour which almost unconsciously occurs without being mediated by attitude. Habit is caused by the repetitive past behaviour and it also guides future behaviour. Oskamp (1984) showed that a large percentage of smokers agreed that 'cigarette smoking causes ... disease and death' however because smoking was a hard habit, their attitude did not influence their behaviour. Another method that has been used to measure the link is called the 'bogus pipe...
- Word Count: 1527
- Approx Pages: 6
- Has Bibliography
- Grade Level: Undergraduate