For example, they could change the "Sin City" impression; they could focus some advertisement in the fact that there is an excellent police department and justice department, so families can feel safe in Las Vegas. The last method in the multiattribute perspective is the behavioral intentions model, which suggests additional approaches to attitude change, like identify consequences not previ!.
ously recognized by the consumer. For example, advertisement can show people that lately have visited Las Vegas, and make them describe the different activities they did and how they felt. And persuade new families that they would feel that way after visiting Las Vegas. .
The persuasion process can also occur along an experiential path, this is when attitude is influenced directly, and beliefs about an object do not necessary change beforehand. In balance theory people have preference to keep a balance state among cognitive elements. For LVCVA this could work, for example, using an endorser or a celebrity to promote the new image of Las Vegas. If a person experiences an imbalance state between the perception of the cognitive elements, in this case Las Vegas and the designated celebrity that would be used to promote it, he or she is motivated to change the signs of one or more of the cognitive relations, the person changes the weakest sign in order to bring the system to balance. This means LVCVA must find the appropriate celebrity that gives the image we are looking to make this balance. It must be someone that reflects a strong family image so people can associate the attitude they have toward this person every time they think in Las Vegas. .
2. Operant Conditioning.
One way LVCVA can use to teach people about nongambling reasons to visit Las Vegas is Operant Conditioning. We must first identify the principles that are involved in this task. When the consumer, emits a behavior, such as buying a product, the consequences of that behavior will change the probability of that behavior occurring again.
