1. An Evaluation of The Effectiveness of the Cross-Cultural
Because there are both differences and similarities in various cultures, the task for global marketers is both to adapt to local characteristics and also to take advantage of shared cultural characteristics. ... (Keegan 2003, 132) In order to gain a high portion of market share, global marketers need to be aware of any influencing cultural characteristic related to marketplaces that they are operating in. ... Global marketers need to be aware of certain influencing characteristics of cultures. ... Longer period of time is needed to gradually develop these characteristics. ... Cross-cultural tr...
- Word Count: 1402
- Approx Pages: 6
- Grade Level: Undergraduate