1. the effect of globalisation
... entry. It is not only incumbent rivals that pose a threat to firms in an industry; the possibility that new firms may enter the industry also affects competition. In theory, any firm should be able to enter and exit a market, and if free entry and exit exists, then profits always should be nominal. From a strategic perspective, barriers can be created ... barriers • Retaliation by established producers THREAT OF ENTRY THREAT OF SUBSTITUTE INDUSTRY RIVALRY • Concentration • Diversity of competition • Product differentiation • Excess capacity and exit barrier • Cost condition B...
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- Approx Pages: 69
- Grade Level: Undergraduate