1. Gallo Rice
... segment. In Argentina rice market where the distribution was done primarily through supermarkets and the market was fragmented and regional, Gallo products accounted for 17.5% of Argentine rice volume, 48% share in greater Buenos Aires in 1991 by four products lines Grano largo Fino and Doble, Oro, Integral, and Risotto with 28 ... can be strongly used in order to boost the usage rates of rice and especially the branded rice. 3. At the first sight, Italian and Argentine markets seem to be very similar according to their breakdown of rice consumption whereas in Poland, there is a straight ...
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