1. Beta Group Case Study
In addition, it would not require investment, at the beginning of license, on manufacturing, marketing, distributing the clubs; 2) from business development point of view, because the HXL technology and investing in industry is unrelated to the core business of Beta , and considering the uncertainties, licensing out this technology would not distract Beta from its core business; 3) from technology sustainability point of view, licensing out the HXL technology would help Beta avoid sunk costs, Beta could continue to work on R&D, but if not successful, there would not a big loss on sunk c...
- Word Count: 793
- Approx Pages: 3
- Has Bibliography
- Grade Level: Undergraduate