Analysis of the Slim-Fast Ad
The Slim-Fast ad, printed in the April 30, 2000, Boston Sunday Globe advertising supplement, uses a former celebrity model, Lauren Hutton, as the spokeswoman for the product. The Slim-Fast ad tries to attract a female¡¦s attention. Females care more about their weight than men do. Thus, middle class females are the main target for the ad and the age level for the product ranger from thirty-five to sixty-five because the model Lauren Hutton is fifty-six, and it is very difficult to have a thin body at her age. Women usually get fat when they get married or old. Therefore, the ad shows that a 56-year-old woman can have a healthy and thin body because she uses the Slim-Fast product. Thus, the ad is for housewives mostly, but because Hutton¡¦s empty wedding ring finger is clearly miss able, is a super lure
for young women or single mothers too also. When overweight women customers see the words in the ad, ¡§As soon as I started the Slim-Fast plan, I began losing weight,¡¨ they will buy the product because they really see that Lauren Hutton is thin at age 56. Eighty percent of advertisers believe that customers do not like to read a lot when they see ads. Thus, many words do not appear in the Slim-Fast ad. ¡§Slim-Fast¡¨ are the most important words because they give the readers the idea of losing weight quickly, and also the words are the product¡¦s name. Thus, the advertising team uses thick size letters for the two words ¡§Slim-Fast¡¨ as a headline to try to catch the reader¡¦s attention first. The second most important aspect of the ad is the model Lauren Hutton. Lauren Hutton¡¦s pi
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Approximate Word count = 549
Approximate Pages = 2 (250 words per page double spaced)
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