EI describes abilities distinct from, but complementary to, academic intelligence or the purely cognitive capacities measured by IQ. Traditionally, the emphasis when evaluating potential performance has been on intellectual; now compelling research indicates that emotional intelligence is twice as important as IQ plus technical skills for outstanding performance. When IQ test scores are correlated with how well people perform in their careers, the highest estimate of how much difference IQ accounts for is about 25%.

Researchers say the study of emotional intelligence began with one simple question: "Why do so many smart people do so many stu

The challenges, however, are well worth the benefits. These are often best understood through investigating the flipside of the coin: failures of workers and companies where EI training was not performed. Freda Turner’s article provides several examples of poor people skills resulting in a conflict between an organization and its employee. In every case, the employee had excellent job skills, was educated and experienced – and yet could not deal with daily demands in the workplace effectively because of unacceptably low level of emotional intelligence.

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