Baseball over the years has been losing in popularity. Every year the ratings on T.V. decline steadily. This is in part due to the fact that baseball cannot compete with other sports such as basketball and football. With these two sports fans receive a greater amount of immediate stimuli, which in turn leads to more satisfaction overall. In baseball the build up is far and in-between. It is the primitive idea of crushing your opponent that many men crave and baseball often times fails to deliver this desire. In football it may be a powerful hit delivered onto someone, or in basketball a massive dunk which displays dominance. These actions show superiority of one over the other, which in sports is the main goal strived for. In baseball it is the combination of mental strategy that gives one dominance, which doesn’t satisfy many who

Baseball’s influence has led to many acts and movies. The first performance that comes to mind is Abbot and Costello's Who's on First? Though it was created during a different era, it shows how long the game of baseball has gripped the enthusiasm and interest of American culture. Many motion pictures have recently been made regarding the subject of baseball. Field of Dreams was a movie about a farmer who heard a voice telling him to, "Build it and they will come!" The farmer built a baseball diamond in his corn field. He had faith in this voice and followed by it even when his farm was being foreclosed. The movie communicates throughout how the American views of baseball as tradition and pastime are a vital part of American culture. Other movies relating to baseball include Pride of the Yankees, Babe Ruth Story, Babe, and the Natural.

Many important people have lived past their professional baseball careers, continuing in politics or community development, using their popularity to raise money. Many players also use this influence to sell products. Whether it is Nolan Ryan plugging Advil or John Kruk endorsing Pert Plus shampoo, they all have found ways to reach out to American society. The personality of the players and their values transfer to the product they endorse. The general public sees the player's endorsement as a promise that the product will stand up to its application. Overall, professional baseball players, exhibit a great deal of influence on the public because of their popularity. This further supports growth in baseball fans everywhere.

Baseball has been used in many media to relay a message to the public. It has been

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