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Twitchell points out how many things that “entertain”, really were not created with that intent. The entertainment industry is more concerned about product placement and sponsors buying space for commercials than about amusing the viewers. Today, pushing products on people is about turning them into hypnotized vegetables with only one capability, consuming merchandise. The author calls “….this new culture Adcult” (par.2).

Adcult is in almost every form of our society. “Magazines… school(s)… movies… urinals… telephones... taxis… faxes…catalogs…gym(s)… T-shirts… office(s)… grocery carts… parking meters… tees on golf tees… basketball backboards… music…” (par.3). Unnoticed, advertising has slowly crept into every aspect of our lives. Strategically placed where it’s sure to

The fact is that “Human beings like things” (par.9). The more objects the better. People buy things as a status symbol to say, “I have this and you do not”. Having “things” makes us feel superior. Sadly, the world has become enthralled with materialism.

Further into the essay, Twitchell recognizes that commercialism directly affects the mediums that convey it. Television shows, movies, music, media have an unsophisticated, devolved character to them. Many of the mediums are controlled by huge world-wide corporations that churn out the same garbage for monetary gain. This greed has lead to so many horrible movies, songs, and television shows that when you see a mediocre form of entertainment, it’s of “excellent” status.

Many people are against commercialism because they are simply envious of others. They know they cannot have what is advertised and are jealous of people who can afford luxuries.

Human kind has always been materialistic. People like looking at things that they may never own. It gives them an escape from the real world. Commercialism offers a departure from our bland lives. We are “homo emptor”

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