Every day many Americans sit back and watch the world go by, dreaming of getting out and reaching their personal ambitions. Although everyone has goals in mind to achieve, success depends on the drive he or she has inside. Imagine a shoe that can supplement that motivational drive. The recent Nike Air Zoom Spiridon advertisement found in Self magazine this month creates a conceptual situation that a running shoe can take the place of the ever-faithful companion, man's best friend. The caption states this running shoe will be there to give your motivation, "a gentle tug toward the door ¦ sitting patiently with that certain look in it's eye that says it's go time, let's lace up, get outdoors and take it up a notch. This Nike ad contains powerful appeals to consumer's desires for individual athletic achievement and makes a very convincing claim using all elements of the rhetorical triangle.
When analyzed, the artistic components which include layout, color use and media show the techniques used by the advertisers. Readers are influenced by the way images are represented and how they are applied to their own lives. This specific Nike ad presents a two-page spread of the distinctly eye-