Companies use advertisements try to entice people buy their merchandise. When people see ads whether it’s in a magazine, on television or anywhere else, society gets the need to go out and buy it. Is it to hard for us to resist the temptation of having something new. There is no reason why we have to have it. A person sees it and wants to go buy it and as soon as someone does here comes something new that we want. Advertisers target consumers by creating illusions and desires in which people help them because they have brand loyalty. Also America as a society create false identities about ourselves which in the long run the need for all these things create credit debt and problems for us. Sports Illustrated it’s audiences identities by having ads in there that gives it’s readers a false impression that the things in there will increase there athletic performance.

Advertisers can use whatever they can to sell the goods that they have and will try to sell it in any way they can and where ever they can. Sex is one example of how advertisers sell their goods. Sex can sell anything from clothes, underwear, cigarettes, and more in any way shape or form. For

Sports stars are now becoming big with advertisements and they can get people to buy anything. The sports star that advertisers use is Michael Jordan if they use him they can sell anything because every young up and coming basketball player wants to be like Mike. Sports stars are good with selling shoes and other sports apparel. All these thing are apart of there strategies and they know that things will work because that is why they use them. Fila used a different approach to appeal to their audiences they showed two sides of there athletes which show a hard an athletic side and a soft an caring side in which they showcase another talent that the athlete they chose has. For example, Lefton says “ thus, creative with Hill and Stackhouse cuts from them playing basketball to one playing the piano as the other sings”(6). Playing the piano and singing was to show that these athletes have other talents and they wear Fila’s at the same time. The message that they were trying to get out was that the Fila shoes they had on gave them their talents. We buy a lot of things to build us up and a lot of things give us a false identity and this identity is given to us by the people on the outside. Do what people on the outside matter that much that we have to fake how we really are to impress them? I don’t think that they are. They can think what they want to think because I really know who I am and the people around me know who I am, and that is all that matters. People on the outside can think what they want of anyone but the good thing is that you wont really know what they are thinking because it is not like they are going to tell you.

Advertising is game and advertisers will do what it take to sell whatever it takes to sell what they need to sell. The world will always have it wants and needs but it is up to us how we go about for filling these needs. Sports stars are good at what they do and they have a talent that everyone is not blessed with so if they wear a specific shoe it doesn’t make them better and it won’t make the consumer better. Advertising is great but we can’t let it create who we are and we can’t let ads create our identity.

In addition also ads play a big part in what people eat and why we as a society eat those things. The biggest thing is the fast food commercials and what they portrayed to us. The biggest crowd that they attract is the youth as Solomon says, “ American advertising, we can conclude that America is a nation of fantasizers, often preferring the sign to the substance and easily enthralled by a veritable Fantasy Island of commercial illusions”(142). For example, in sports illustrated they have a Wendy’s fast food and it give the impression that Wendy’s is good for you. But I do see a reason why they would have it in a sports magazine because a portion of it’s readers are mal

Some topics in this essay:
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