The products of the culture industry create illusions for those who are happy to pay a certain amount of their income for the superficial satisfaction these products promise them. All the products of the culture industry are almost “homogeneous and monolithic” in their promises, marketing strategies, pleasure giving principles and staging in the market. On the other hand, they are also directed at a “diverse and heterogeneous culture of multiplicity” that is all regarded as similar and homogeneous consumer models of sameness. The culture industry does not work against separating masses of people according to race or sex, but it presumes every cultural pieces to be a potential consumer who cult

As a matter of fact none of them are visible in their minority traits. Such traits are made invisible on purposely at Disneyland and all customers are regarded as visible from the viewpoint of being customers, but they are considered invisible from the viewpoint of their minority differences. On the other hand, since each individual considers himself to be a hero in different pavilions (such as the pavilion of the Future, Past, Cowboy West, Sea World) each considers himself to be visible and very important as well as significant in Disneyland. Their satisfaction arises from this. Since all of the customers visiting Disneyland are ordinary people, they can become heroes in Disneyland, an opportunity that they cannot find in their ordinary daily life. So, Disneyland offers an escape from ordinary life to a dream world where everybody is happy and satisfied.

ural and traditional identity must be remade into the identity needed by the culture industry.

(King) There are no “student, anti-war, feminist, brown, gay, lesbian” movements in Disneyland because there is no person who is not satisfied with the products and services there. Such minority groups are not discriminated or isolated in Disneyland. Members of these groups are all visible there as individuals and they are all respected because they are all consumers. In reality, these people consider that they are visible and free to do whatever they like.

Consumers happily pay and Disneyland increases its profit as the culture industry. The pleasure principle is prolonged endlessly in Disneyland and one does not even want to leave the fantastic place to go home. The spectacle is unbelievable, from the parade of characters to organization of activities, but actually they are all illusory. It offers a dream world in which people of every identity is happy as if they exist in “rainbow coalition” in which every race exist homogeneously. (Cornel West) It is like “United Colors of Benetton” which tries to create the same atmosphere of togetherness. “The culture industry cheats its co

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