1. Trasnforming Las Vegas
... salient attributes. Based in this multiattribute model, we have five methods that could be used to change the inappropriate attitudes people have toward Las Vegas. The first is: Attempting to change the per! ceived evaluation of an attribute, for example LVCVA could promote the showgirls as ... with nongambling activities like roller-coaster rides and skyscrapers. The third way they could use to change attitudes is to change the belief that Las Vegas has a particular attribute. For example, they could change the "Sin City" impression; they could focus some advertisement in the ... fact ...
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