1. The process of individual decision-making
The communications system, consisting of radio, television, film, newspapers and magazines, effects how the general public think, how the general public feel, and how individuals make certain decisions upon things. ... The media affects everyone in one way or another. ... In Katz and Lazarsfeld's study, the scholars believes that the mass media only effect people in their decision making in certain ways and the mass media does not necessary play such an important role in influencing individual's decision-making as a whole. ... Media can influence people in way to make decision on ...
- Word Count: 1114
- Approx Pages: 4
- Grade Level: Undergraduate