1. In Conditions Of Uncertainty, People Revert To Habits And Routine
... to fail or be branded inefficient by it's many critics who instead argue the value of the role of intuition in the decision making process. However the work of Simon on "bounded rationality" explain these assumptions in the decision making process and came to conclude that "Because of the limits of human intellective capacities in comparison with the complexities of the problems that the individuals and organizations face, rational behaviour calls for simplified models that capture ... the main features of a problem without capturing all it's complexities". I would argue that the idea o...
- Word Count: 911
- Approx Pages: 4
- Grade Level: Graduate