1. Media Buy
... markets). International markets of emphasis include the United Kingdom, Canada, and Latin America. (www.visitflorida.org) III. Media Strategy a. The types of media used in the campaign: Broadcast (television & radio), magazines (including inserts), newspapers (including inserts), Internet b. Estimate how much is being spent on each media selected: ... remained flat for the past four years. As a result of media inflation, VISIT FLORIDA 's media dollar is worth approximately $.68 in today's media market. c. What is the schedule in each of those markets? See following flow-charts. IV. Media...
- Word Count: 537
- Approx Pages: 2
- Grade Level: High School